Good sports sections have good planning and preparation, and the Indianapolis Star was certainly ready for the Colts winning the Super Bowl. The downside, of course, is when the thing you planned for fails to materialize. Editor & Publisher writes about the Star's best-laid plans -- including special sections, victory editions, 20 staffers at the Big Game and a book -- that went down the tubes when the Colts lost in the divisional playoffs to the Steelers. "It is a big letdown," said Tim Wheatley, the paper's assistant managing editor/sports. "But we are on to the next thing. At least now we've got a great plan for next year."
Thursday, January 19, 2006
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